Merits

 Merits are things you earn after you earn all the parts to your Sellbot Cog Suit. You earn them by defeating Sellbots anywhere, but you earn more for defeating Sellbots in Sellbot HQ. Once you have earned a certain amount of Merits, you'll be able to earn a promotion, and the ability to confront the Vice President (VP). You get levels/promotions from defeating the VP.