Collect the treasures. You cannot collect treasure when you are IT!
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The objective is to avoid being "IT" while collecting the treasures scattered around the course. Toons who are not "IT" must collect the treasures in order to win. The toon who is "IT" cannot collect treasures and must tag other players in order to collect treasures. The toon who is "IT" can be identified with a large red arrow with the word "IT" pointing down at them, and they also have a bigger head. Also, the "IT" toon will run faster than other toons, allowing the toon to tag other toons.